Gone are the days when people used to buy glasses or sunglasses just because an optician recommended it, it wasn’t a style statement. Sunglasses are invented around the 1200s in Italy, in the 20th-century Sunglasses became eyewear, a fashion style, I remember when people talk about the trends of Sunglasses they never forget to mention Tom Cruises’ movie Top Gun, Ray-Ban sunglasses became a huge hit after the movie top gun.
Ray-Ban is one of the most popular sunglasses brands in the world founded in the year 1937. A lot of people don’t know that Luxottica which is an Italian conglomerate owns more than 60% of the Eyewear industry, apart from Ray-Ban Luxottica designed sunglasses for all the top brands like Chanel, Gucci, Burberry, Versace.
Lenscrafters which is an Ohio based company which sells prescription sunglasses ran into a feud with Luxottica over price issue, in response to that Luxottica kicked off all the Lenscrafters products from all of their prominent shops and Lenscrafters shares fall within a day and they had no option but to obey the giant Luxottica offer, which ended up as Luxottica acquiring LensCrafters, this speaks the volume of the company and how it enjoys the monopoly.
There will be no competition if you acquire the competition.
Learning Curve 